Policy Changes- Privatization and Deregulation: High attrition rate in work force — compare to other organizations in the industry Billabong International Limited has a higher attrition rate and have to spend a lot more compare to its competitors on training and development of its employees.
Globally, this difference is similar and Inman recognizes the high brand awareness means there is a huge opportunity for the Billabong brand.
InBillabong placed increasing emphasis on direct-to-consumer sales through company-owned outlets, compared with outlets in Certain capabilities or factors of an organization can be both a strength and weakness at the same time. When costs and revenues are transferred between nations, the exchange rate can further increase or decrease the value of net profit for a global business.
Full commentary and results are available on the Billabongbiz website. Strategy To grow sales and return to profitability after emerging from bankruptcy, Boardriders is focused on strengthening its brands; expanding its business in emerging markets; and driving operational efficiencies.
Secondly the supply of new products is not regular thus leading to high and low swings in the sales number over period of time. This result marks a turning point for the Company, and one on which we can build.
Trade between two countries that under specific agreements that give each country some benefit. This group offers huge potential for Billabong, but the company must work hard to make the brand more attractive.
Brands have also been specially created for the occasion: These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies.
As mentioned earlier even though Billabong International Limited is successful at integrating small companies it has its share of failure to merge firms that have different work culture.
The outcome validates our approach and provides a way ahead to address the performance in the Asia Pacific region, where there have been challenges in the broader retail market over the past year, particularly in Australia.
A contract is a legally enforceable agreement. The selection of the new partners was based on one overriding principle — delivering the best possible Omni channel experience for customers with certainty and speed.
The company can face lawsuits in various markets given - different laws and continuous fluctuations regarding product standards in those markets.
Right now the investment in technologies is not at par with the vision of the company.
• Accounts payable have increased in recent years. while also exposing its products to a broader mass market BILLABONG’S MARKETING STRATEGIES Early days = word-of-mouth and occasional advertisement were enough to drive sales Now = relies on a powerful mix of product.
surf tournaments o Cheaper to retain an existing customer base than to win. Apparel brand Billabong launched a digital marketing campaign July 28 featuring a surfing microsite and contests. The company worked with boutique interactive agency Design Royale on the “I Surf.
Billabong International Limited (Billabong or 'the company') is engaged in the marketing, distribution, wholesaling and retailing of clothing, accessories, wetsuits, eyewear. At this time Billabong should have stressed the importance of products that are both of value and usefulness with a marketing plan concentrating on maintaining existing market share.
However as Billabong did not implement such strategies they have since fallen into.
The brands original marketing plan was to get well known surfers to wear and promote the brand with Billabong sponsoring surfing contests and special events.
It is a global business distributing its products to over countries. Home Essays Marketing Plan Billabong.
Marketing Plan Billabong. Topics: Marketing By doing research and development in making good marketing strategies for the product, knowing the behavior of the consumer, as household people and travelers will be the one consuming it.Billabong marketing strategy